DISCOVER NEW PERSPECTIVES
DISCOVER NEW PERSPECTIVES
The Institute introduced its current logo in 2015 to strengthen its brand identity and reflect its ambitions to be recognised both domestically and internationally.
A conscious decision was made to retain elements of the IIBI identity, notably the three crescents. While the crescent may seem an obvious choice for an Islamic identity, it was valued for the brand equity it held and its positive connotations within the Islamic context. The challenge was to reimagine this familiar symbol in a contemporary and original way, pairing the traditional crescents with modern typography.
The three crescents represent IIBI’s core aims: education, promotion, and implementation of Islamic banking and insurance practices.
The Institute’s slogan, “Discovering New Perspectives”, which was previously part of the logo, reflects the enduring ethos of IIBI: encouraging fresh thinking in economics, banking, finance, and insurance. While no longer displayed on the current logo, the slogan remains a touchstone of IIBI’s mission and vision.
“The three crescents symbolize IIBI’s commitment to education, promotion, and practical implementation of Islamic finance principles.”
The upward-facing crescents convey forward momentum and aspiration, symbolically acknowledging the Creator. The design reflects an institution confident in transmitting knowledge, promoting a deeper understanding of ethical finance, while embracing fairness, justice, and moral responsibility.
Although the IIBI letters are no longer in bold alongside the crescents, the logo retains the three-crescent symbol, maintaining continuity with the Institute’s past identity while presenting a modern, recognisable brand.
